To help you communicate effectively with your network, we researched those secret ingredients that make for the best messages.

What is it that drives the highest open rates and responses? Here's the tried and true recipe for success we uncovered:

Intriguing subject line + Engaging CTA + <200 words = a great message!

We're all too familiar with TL;DR syndrome, so the fewer the words, the higher the response rate.

The best performing messages have less than 112 words. Less Tolstoy, more Twitter ;)

How can you track performance? See your analytics for who viewed, responded, clicked, RSVP'd, downloaded files or voted, so you can take informed follow-up actions.

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